The Team
CEO, President | Executive Producer
Jenni Ogden
Entertainment trailblazer, Jenni Ogden, is a visionary founder, creative producer and entrepreneur, with a focus on new and emerging formats and technologies in entertainment. She began her career in the music industry where she worked at record labels and in music distribution, and later transitioned to production, where she founded Eye Q Productions, a boutique production company specializing in immersive design and 3D projection mapping, working with clients such as Disney, Universal, Norwegian Cruise Line as well independent projects in immersive design, full dome format, film and theater. She later co-founded a disruptive technology company, 4D Fun, specializing in volumetric capture and deployment at the forefront of virtual live performance, spatial computing, VR and AI technologies, and developing a blockchain music multiverse platform, Scenez, set to launch this year on Meta.
As an entrepreneur and producer, Jenni is known for her creative vision, positive management style and spot on creative direction. She has held key leadership roles and has worked extensively in the music industry, themed entertainment, live theatre, immersive design, volumetric capture, and virtual live performance. Jenni also served as Vice President of New Media for the Producers Guild of America, completing over 6 years on the New Media Council board, as Chairwoman in August 2021 where she helped to champion the PGA Innovation Award honoring immersive storytelling. Jenni is also an active member of the Television Academy Emerging Media Peer Group and the Themed Entertainment Association.
Jenni has a passion for social impact storytelling across formats from traditional film & TV to multi-format immersive stories told across new and emerging platforms and technologies. She is currently in development of a multi-format immersive social impact project on climate change as well as an immersive theatre project focused on cultural storytelling. Eye Q Productions continues to work with entertainment companies, studios and brands creating immersive experiences from location based experiences, live music & theater to VR & spatial experiences for clients worldwide.
Jenni is available for consulting on strategies to harness new and emerging technologies and formats for multi-format storytelling, immersive design, experience design, the multiverse and blockchain, volumetric capture technologies and new and emerging innovations in technologies and formats for storytelling and experience design.
Visual Effects |Editor
Bill Lae
Bill is an award-winning visual effects artist, image creator, graphic designer & cinematographer. Most recently, he worked as a part of the Eye Q Productions team on the video content for Norwegian Cruise Line shows "Paradis" and "Elements", Disney’s "The Golden Mickeys" on board the Wonder, Disney’s ‘Dreams’ on board the Disney Magic as well as the content for an event for 360 full dome theatre.
Bill’s extensive production experience comes from his days as one of Hollywood’s busiest digital effects experts, having worked as a graphic designer and visual effects specialist for all the major networks and nearly all of the Los Angeles special effects houses. Some of the top shows in television including, The X-Files, Buffy the Vampire Slayer and Showtime’s The Outer Limits have all received Bill’s magic touch in effects. He has also created and executed visual effects for music videos, including Michael Jackson and Madonna, and has designed on-air promotion graphics and network I.D.s. Bill was the designer and digital artist for on-air graphic design for NBC, ABC, Fox Family, ABC Family, and has also worked closely with other designers creating packages for CBS, MTV, FOX and TNT.
Artist / Creative Technologist / Animation
Kelon Cen
Kelon has worked in many forms of media, from traditional academic art paintings to digital 2D/3D animation. He has explored animation in film and digital forms along with its integration into video installation, dome and theater projection. Known as a creative technologist Kelon’s design, animation and game engine (Unity) design work are visionary along with his understanding and interest in new and emerging technologies make him a key member of the team at Eye Q.
“Fluidity” is the word to describe his mastery of the smooth lines in his calligraphy and paintings, the animation of metamorphosis and body movement, and the sound-driven editing. His works are influenced by surrealism and have been exhibited in various festivals including Electronic Language International Festival in São Paulo, Animamix Biennale in Hong Kong, etc.
Kelon holds a BA in creative media from City University of Hong Kong and MFA in experimental animation from CalArts. He continues his experiments in creative expression, meanwhile, holding a commercially-oriented mind in branding concept and graphic design.
new business development / marketing
Tracy Balsz
As a marketing and business development strategist Tracy has worked within the themed entertainment industry for 25+ years bringing successful branding, awareness, and outreach campaigns to various companies, large and small. As an active Board Member of the Themed Entertainment Association she knows the industry and people intimately. As such, Tracy has been skillful in opening up new business verticals, creating strategic partnerships, and elevating companies to the next level. Tracy began her career as Head of Marketing for Warner Bros. Studio Facilities and opened up her consulting business, IndieMarketing, in 2005. She has worked with numerous themed entertainment and filmed entertainment companies including RealD 3D, Prasad Corp, Technifex, Wyatt Design Group, Mousetrappe, Arx Pax, and Paramount Studios, not to mention representing over 30 independent films and TV shows. Tracy is bringing her marketing know-how to introduce Eye Q Productions to multiple verticals within filmed entertainment, location-based entertainment, and experiential immersive experiences.
EXECUTIVE Assistant
Patricia Rosales earned a BFA in Screenwriting at USC's School of Cinematic Arts and an MFA in Creative Writing at UC Riverside. She began her career as the Head Writer Assistant at ABC's Port Charles and moved on to assisting, producing and developing projects at Dreamworks, Sony Imageworks, Bauhaus Entertainment Group and The Institute. As the International Development Manager at IMAX she contributed script analysis and market research to the growth of their international strategy. She is deeply interested in stories that explore familial, social, cultural, and generational themes. Patricia continues to write and direct, seeking to share and enrich her love for storytelling and the written word.